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In its second edition, Inline/Online: Fundamentals of the Internet and the World Wide Web continues to offer students an entertaining and pedagogically superior introduction to the Internet, Web Design, and HTML coding in textbook format. This new edition features enhanced coverage of FTP, discussion of a wider array of search engines, new material on cascading style sheets, and an expanded and up-to-the-minute presentation of the current state of e-commerce. Outside of the classroom, this book remains an excellent resource for anyone who is interested in recent computing developments, online information, and the Internet as the new social and economic frontier. Inline/Online distinguishes itself as a text by offering an in-depth treatment of the Internet for non-computer specialists, thus making it accessible to students from all majors. E-mail, Newsgroups/Mailing Lists, web programming, electronic publishing, and search engines are among the topics authors Ray Greenlaw and Ellen Hepp cover with flair and a sense of their relationship to real-world applications. Students begin by learning the basics of e-mail and by the end of the course have the skills to publish their own well-designed web pages. In addition, the book contains over 500 exercises, many of them new to the second edition, which allow the reader test and refine their new skills online. An Online Learning Center accompanies the book and offers an array of supplementary materials such as HTML examples, useful links, and rendered code from the book. McGraw-Hill's Page Out allows professors to customize the site by including their own course syllabus, a list of students, grading information, assignments, projects, and more.

Praise for theSecond Edition " The book covers an extremely large range of topics and provides an excellent starting point . . . Readers searching for a wide-ranging and up-to-date view of fiber-optic communication systems would do well to purchase this book." – International Journal of Electrical Engineering Education The latest edition of a proven bestseller offers comprehensive, up-to-date coverage of fiber-optic communication systems with an emphasis on physical understanding and engineering aspects. The author covers both the systems and components aspects of fiber-optic communication systems with a focus on the physics and technology behind them. The Third Edition has been updated to reflect the current state of the art of lightwave transmission systems, with particular emphasis on the rapid development of the WDM technology and system design issues pertaining to current topics of research. These include new data on lightwave systems design, optical amplification and dispersion-management techniques, multichannel lightwave systems, soliton communication systems, and coherent lightwave systems. Some of the material has been rearranged to facilitate the design of courses in optical communications. Students and researchers alike will benefit from extensive pedagogical aids including: Extensive reference lists for each chapter Survey of recent research material for each topicRelevant end-of-chapter practice problems for teachers and studentsSolutions Manual available to teachers on requestSystem design software on the enclosed CD-ROM Although intended primarily as a textbook for graduate students of fiber-optic communications, this book is also a valuableresource for undergraduate courses at the senior level and a valuable professional reference for researchers and engineers working in the fields of telecommunications and lightwave technology.

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Search engine optimization - Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.

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